We classify the structure of branding into two major arms which are further subdivided into various arms. The major arms are:
Your company’s external branding determines how your clients see you. It may be broadly characterized as the whole of your marketing initiatives and client-facing operations. In other words, companies always need to exceed customers’ expectations.
According to Super Office, “the customer is firmly in the driving seat, and with it comes a fundamental transformation in how you establish and nurture connections with future and current consumers. Consumer lifetime value increases and churn decreases for businesses that place the customer at the center of their operations.
Similar to a billboard, your external branding is what attracts potential consumers to your business, piques their attention, shapes their perception of it, and finally persuades them to buy your goods or services. Your brand’s visual branding and design are what draw people in and ultimately turn them into brand devotees.
External branding comprises of