Revive, Rebrand, Reignite: A Deep Dive into Pixxis WayFinder Approach

Have you ever felt like your brand is stuck in a rut? Like no matter what you do, you can’t seem to attract new customers, increase your sales, or stand out from the competition? You’ve tried everything, from launching new products, to revamping your website, to running expensive campaigns, but nothing seems to work. You’re frustrated, confused, and unsure of what to do next.

If this sounds familiar, you’re not alone. Many brands face this challenge at some point in their journey. Whether it’s due to changing market conditions, evolving customer preferences, or internal issues, sometimes brands lose their mojo and need a fresh start.

That’s where Pixxis comes in. We are a strategic branding and creative agency that helps brands feeling stuck with brand clarity and a detailed and actionable strategic roadmap that grows their business’ revenue. We offer a unique service called Way Finder, which is designed to help brands revive, rebrand, and reignite their potential.

What is WayFinder and how does it work?

WayFinder is a comprehensive branding process that helps brands discover their true identity, define their vision and values, and develop a compelling story that resonates with their customers. It’s not just a cosmetic makeover or a quick fix. It’s a deep dive into the core of your brand and what makes it unique.

The process consists of four phases:

1. Discovery: In this phase, we conduct extensive research on your brand, your market, your competitors, and your customers. We use various tools and methods, such as surveys, interviews, audits, analyses, and workshops, to gather as much data and insights as possible. The goal is to understand your brand’s current situation, strengths, weaknesses, opportunities, and threats.

2. Strategy: In this phase, we synthesize the findings from the discovery phase and translate them into a clear and coherent brand strategy. We help you define your brand purpose, positioning, personality, core values, and proposition. We also help you craft your brand story, voice, tone, and messaging. The goal is to create a solid foundation for your brand that aligns with your vision and values.

3. Design: In this phase, we bring your brand strategy to life through visual and verbal elements. We help you create a distinctive and memorable brand identity that reflects your brand essence and communicates your brand message. We also help you design a consistent and cohesive brand experience across all touchpoints, such as logo, website, social media, packaging, collateral, etc. The goal is to make your brand stand out and connect with your audience.

4. Implementation: In this phase, we help you launch your new or refreshed brand to the world. We help you plan and execute a successful brand launch campaign that generates awareness, interest, and action and we also help you measure and monitor the results of your brand launch and provide ongoing support and guidance. The goal is to make sure your brand launch is smooth and effective.

Why choose WayFinder?

WayFinder is more than just a service. It’s a partnership, a strategic one. We work closely with you throughout the entire process to ensure that your brand reflects who you are and what you stand for. We don’t impose our own ideas or opinions on you, rather we listen to you, understand you, and collaborate with you.

We stay in touch with you after the launch to make sure your brand is performing well and achieving your goals, and we also offer ongoing support and advice to help you grow and evolve your brand.

This is not for everyone. It’s for brands that are ready to make a change. Brands that are willing to invest in themselves and their future. Brands that are ambitious and courageous enough to take on the challenge of rebranding.

Ready to get started?

Send us an inquiry to or book a free 15 mins clarity call with us today. We will be happy to speak with you about your brand challenges and how we can help you overcome them.

The world of AI is like a battleground where while the elephants fights, the grass gets trampled. Or
at least, that’s what a wise Kikuyu saying reminds us of. But while the elephants are locked in their
silent war, something amazing is happening down in the grass.

Where are we?

Generative AI tools like ChatGPT are taking the world by storm. In January, ChatGPT reached 100
million monthly users, a faster rate of adoption than Instagram or TikTok. Hundreds of similarly
astonishing generative AIs are clamoring for adoption, from Midjourney, Stable Diffusion, GitHub’s
Copilot, Dall-E and Bard.

Even with a monopoly on the search engine market, Google seeing the widely adopted ChatGPT
released their own AI called Bard. Despite Google’s efforts, Microsoft has taken the lead by
incorporating ChatGPT into their search engine Bing and even into Excel and Word. With the
upcoming release of Co-pilot, which claims to revolutionize productivity, we wonder how this will
truly impact workplaces around the world.

What Next?

Covid normalized remote work and with the work place shifting as more Gen Z join the workforce,
tools like Microsoft’s Copilot could become the norm. Having an AI assistant that helps you draft
emails, memo’s and pretty much all the boring tasks with prompts might seem dystopian but if
applied correctly could veer humanity into a new frontier.

Administration AI’s are no longer in the distant future so it’s important to learn how to utilize them.
Used properly AI may reduce labour in the workplace leading to shorter workdays for a more
balanced healthier life.

Stay Ready

While some job roles might become redundant. We may see new job roles appear such as
“prompt engineer”, “content prompter” etc where being able to give the necessary specific prompts
to AI will become a skill.

Our only concern, how fast companies will develop these AI with no regard as to whether the world
is ready for them. As Microsoft and Google battle to remain supreme in the AI industry how much
care is given to the unadaptive nature of humanity?

More companies may be beginning to embrace AI and integrate it into their workflows but it’s clear
that the unscathed grass will be those who can leverage its power to drive efficiency and
streamline processes. The trampled grass, on the other hand, will be those who fail to adapt and
get left behind in the race for maximum productivity.

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319, Borno way, Alagomeji,
Sabo-Yaba. Lagos, Nigeria

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