Imagine living in a society that dictates how you should dress, talk, sit, walk,
Quite a number of ladies growing up have been dictated to, based on societal or religious outlooks.
The Greek word ‘Meraki’ which translates ‘essence of ourselves’ or to do something with passion and love.
While translating these meanings to reality, we wanted to express the behaviour and habits of the users as much as possible. We want to be as human as possible.
The position of the Wordmark has been carefully thought out and purposefully kept on the bottom of all collaterals.
To this concept, we createa negative space which covers about 70% of the body. We say this omission is the space for them to fully and willingly express themselves, figuratively.
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